Getting Corporate Sponsorships

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Valley Nonprofit Resources (http://www.csun.edu/valley-nonprofit-resources) will hold this free workshop 4-6 pm on Wednesday, November 2, 2016 at Strength United in Van Nuys.

Is your nonprofit getting its fair share of corporate sponsorship funding? IEG, which tracks sponsorships, estimates that businesses will spend $22.4 billion on them in 2016. Nonprofits often approach corporations for financial support of fundraising and other events, through sponsorships from either the marketing/sales or in-house philanthropy sides. But many don’t know how to approach a potential sponsor, prepare a proposal and persuade a sponsor to sign on. What are the best practices for doing so, and what are some common mistakes nonprofit leaders make? How can nonprofits identify what will be truly appealing to a corporation as part of a sponsorship proposal? These and other questions will be handled in a workshop led by Tony DeMaio, CEO of BigMediaUSA, which helps nonprofits develop and disseminate podcasts about their work and their impact in the community.

For more information and to register, contact VNR Project Coordinator Ashley Wright at 818/677-2774 or ashley.wright.2@csun.edu.