College Access Plan (collegeaccessplan.org) celebrated its tenth anniversary of helping Pasadena youth maximize their college potential in fall 2016. JRP publicized their 10th anniversary homecoming with the help of public relations volunteer Eva Marie Damore (damorepr.com). Good PR requires knowledge of media outlets and relationships with the people who work there, as well as lots of time sending press releases and following up to make sure they get published. A small organization like CAP doesn’t have time to nurture media relationships, so having an experienced volunteer like Eva increased their exposure and engaged more Pasadeneans in CAP’s important work. Thanks, Eva!