Bioscience What?

Many people go blank when they hear terms like ‘bioscience’ or ‘bio-tech’ but this burgeoning field is important to health, technology and business. The Pasadena Bioscience Collaborative (pasadenabiosci.org), a business incubator and educational facility, asked JRP for marketing help, but it was hard to find a volunteer to take on the challenge of marketing a scientific nonprofit. Scott Feldman (scottfeldmann.com) dove into the project, helping Pasadena Bio understand what branding is, re-designing their logo and other print materials and assisting with redesigning their website. Thanks for Pasadena Bio for promoting STEM education and business and thanks to Scott for marketing this important, yet little understood, field!