Marketing is a challenge for most nonprofits; smaller nonprofits often have no marketing budget and even large nonprofits rarely allocate many resources to communications, as our programs are always our top priority. JRP has recently finished a marketing strategy project for School Yoga (school-yoga.org), a new nonprofit that has an innovative technique of applying yoga practices to classrooms to create focused, harmonious classrooms where learning and positive relationships flourish. Teachers can enroll in local classes in person or buy training videos, making the curriculum accessible to teachers anywhere in the world. With JRP’s help, School Yoga has an increased web presence and a clearer vision of their target markets and key messages. Thanks to School Yoga for helping kids focus and thrive in school and thanks to volunteer Kat Gardiner, Jessica Brown and Amily Yang for sharing their expertise!