Branding for Lineage Performing Arts

The Lineage Performing Arts Center (www.lineagepac.org) has grown from a small dance company to a vibrant performing arts center in the heart of Old Town Pasadena. They were struggling to communicate the breadth of their performing arts programs, so they turned to JRP for branding help. JRP volunteer Caryl Monhan spent over 100 hours (worth over $4,000) with LPAC staff, getting to the heart of their mission and serviced to come up with language and messages that would convey what they really do. Executive Director Brian Elerding said “[The project] was wonderful. Caryl was wonderful, knowledgeable and helpful. Caryl’s continued enthusiasm for the project will help us bring in new patrons and stakeholders.” Thank you, Caryl, for sharing your expertise, time and enthusiasm!