What does a non-profit private school do when it wants to increase enrollment? It calls Jericho Road Pasadena! Weizmann Day School, a small K-8 school in Pasadena, wanted more parents to know about its enriching education rooted in Jewish traditions and values, provided to a very diverse student population. We matched them with super marketing volunteer Michelle Mapp. In collaboration with the school’s staff and board, Michelle designed a marketing plan to help raise awareness of the school across the community. By reaching more people via upgraded social media and other marketing methods, the school hopes to see enrollment rise in all grades. An A+ for the whole Pasadena educational community!