Social Impact Leadership Training
Applications for April are closed.
Our next session will be in September.
Discover what last year’s participants had to say: See the video here.
Join Jericho Road Pasadena’s Social Impact Leadership Program!
For current and aspiring EDs/CEOs.
This intensive program empowers participants with the essential skills and knowledge to thrive as leaders in nonprofit organizations.

Program Details
Duration: Four Fridays in April 2025, 9:30 AM – 5:00 PM
Format: In-person with lunch included
Instructor: Zoot Velasco
Materials: Includes Zoot’s latest book and a comprehensive set of organizational templates
Program Overview:
This intensive training program focuses on the core skills needed to lead a nonprofit organization effectively. Topics include leadership, management, innovation, vision planning, fund development, board and staff development, program development, grantsmanship, marketing, and succession planning. The content is based on research from a study conducted by the Gianneschi Center, examining nonprofits that thrived during the Great Recession.
Diversity & Inclusion:
We encourage applications from people of color, as they are underrepresented in nonprofit leadership roles. Our program strives to create a diverse and inclusive learning environment.
Who Should Apply:
- New Executive Directors/CEOs of 501(c)(3) organizations
- Staff members aiming for executive roles
- Aspiring community leaders
- Operating board members of small organizations
Prerequisites:
Participants should have basic knowledge of:
- 501(c)(3) organizations, their structure, and operations
- Budgeting and financial management
- Fundraising, marketing, and program development in the nonprofit sector
- A laptop or smart device with MS Office or Google Drive apps
Course Content:
- Leadership, management, and supervision
- Innovation and vision planning
- Fund development and strategic partnerships
- Board and staff development
- Program development, grantsmanship, marketing, and succession planning
Why Join?:
This program is one of the few offering comprehensive training for new community leaders who aspire to become Social Impact CEOs. Led by Zoot Velasco, a college instructor and author, the training provides participants with best practices, a strong network, and the confidence to navigate the challenges of a CEO role. Additionally, it emphasizes diversity, equity, and inclusion by preparing senior staff to step into executive positions, helping create more diverse leadership in nonprofit organizations.
SEE A 2 MIN VIDEO OF A PREVIOUS PROGRAM
SCHEDULE
Friday, April 4, 2025
Introduction
- Lecture on 7 Steps Process
- TEAMS: Form groups & create a fictitious organization Name/Mission/Vision/Logo
NEED
- Needs Assessment, Mission, Theory of Change
- TEAMS: Create a Needs Assessment, SWOT, and first half of Resource Map
Friday, April 11, 2025
GATHER
- Gathering strategic partners and resources to your cause
- TEAMS: Create a Resource Map and an Evaluation
LEAD
- Establishing Leadership of Stakeholders
- TEAMS: Create a Board Packet
Friday, April 18, 2025
PLAN
- Strategic Planning
- TEAMS: Create a Strategic Plan
DO
- Grant Writing & Program Design
- Pitch Coaching
- TEAMS: Create a Program Design/Grant from pitch and translate it to a Letter of Intent
Friday, April 25, 2025
TELL
- Marketing
- Support study
- TEAMS: Create an Experience Plan, Web Home Page, and Appeal Letter
GROW, Graduation Day, Pitches, and Guest Funder
- Lecture summary and Step 7: Grow
- Experience Plan Presentations from TEAMs
- Pitch Presentations from TEAMs
- Graduation
Program Fees
Fees are payable upon acceptance into the program. The full value of the program has been partially underwritten, allowing us to offer these special rates thanks to our generous sponsors.